Iranian Sarv: A Modern Twist on Traditional Dress

Combining Safavieh Era and Modern Design

The culture and history of different nations can be the best source of inspiration. Therefore, the images of women in Iranian paintings are inspiring for Zahra Bararjanpour, the designer behind Iranian Sarv. With a desire to showcase the noble potential of Iran's art and clothing, Bararjanpour has created a traditional dress that combines the elegance of the Safavieh era with modern design elements.

This unique traditional dress, named Iranian Sarv, is a testament to the designer's creativity and passion for Iranian culture. It is made using Termeh fabric, a high-quality silk weaving, and adorned with jewelries and Serme-Douzi, a kind of handmade decorative wire. The combination of these materials and techniques brings the art of Iranian clothing to life, offering a new take on a classic style.

The Iranian Sarv dress is a result of meticulous craftsmanship and attention to detail. The materials, including Termeh fabric, velvet, crochet jewelry, and decorative stones, are carefully sourced from different regions of Iran to ensure harmony in color and material. Bararjanpour personally oversees every step of the design process, from pattern making to cutting and sewing, to create a truly unique and exquisite piece.

Measuring in at a small size, the Iranian Sarv dress is intended to be worn as a night dress. Its design, combination of fabrics and models, colors, and Persian handicrafts make it a true work of art. The dress is not only a symbol of Iran, but also a celebration of its rich cultural heritage.

Despite the challenges faced during the design process, such as the scarcity of reliable materials and difficulties in accessing research resources, Bararjanpour's dedication and perseverance paid off. The Iranian Sarv dress is a testament to her creativity, technical skills, and commitment to preserving and modernizing traditional Iranian clothing.

Bararjanpour's design has garnered recognition and acclaim. In 2019, Iranian Sarv was awarded the Iron A' Design Award in the Fashion, Apparel, and Garment Design category. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. Iranian Sarv's integration of industry best practices and competent technical characteristics make it a truly exceptional piece.

With Iranian Sarv, Zahra Bararjanpour has not only created a stunning traditional dress, but also a symbol of Iran's rich cultural heritage. This fusion of the Safavieh era and modern design elements showcases the beauty and elegance of Iranian art and clothing, while offering a fresh perspective on traditional fashion.


Project Details and Credits

Project Designers: Gol Sarv
Image Credits: Photographer: studio Morva Model: Zahra Bararjanpour​ Hair & Make-up: Zahra Bararjanpour
Project Team Members: Gol Sarv
Project Name: Iranian Sarv
Project Client: Gol Sarv


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